Corporate Branding – Although, by definition, corporate branding refers to the practice of promoting the brand name of a corporate entity, the practice of corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touchpoints and can affects multiple stakeholders. Whether your business has been proactive about cultivating and promoting your corporate brand or have taken a more passive approach to it, Ashley Rae will equip you with the ability to 1) identify your current brand and the perception that exists of your company, and 2) develop your current and desired touchpoints and stakeholders. In addition, she will equip your team with the ability to 3) identify and cultivate their own personal brands, while understanding the overall impacts that their personal brand has on your corporate brand.

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Personal Branding – Have you ever wondered if you have a personal brand, and, more importantly, what it says about who you are and what you have to offer the world around you? Similar to a corporate brand, each and every one of us has a personal brand; a perception that’s been created of who we are and what we have to offer. Whether you’ve been proactive about cultivating your brand or have taken a more passive approach to it, Ashley Rae will equip you with the ability to 1) identify your current personal brand (the WHAT), while 2) understanding your brand (the WHY) and, 3) recognizing how to proactively cultivate your brand (the HOW) in a way that will help you be Purposeful, Intentional, and Engaged in the life you’re living.